Case Study / Home Services
Home Services Seasonal Demand Capture
Sample Project Format — an illustrative example of how we structure an engagement and the metrics we track.
The Challenge
A home services company saw demand swing hard by season and had no way to capture peak interest before competitors did.
Our Approach
We built a seasonal campaign calendar, paired search and Performance Max with retargeting, and aligned landing pages to each service offer.
Illustrative Results
What a successful engagement can look like.
Performance Trend
Conversion Funnel
Impressions
100%
Clicks
42%
Leads
11%
Qualified
6%
Customers
3%
Booked Jobs
+36%
Cost Per Booking
-21%
Peak Season Share
+2.4x
Sample Project Format — illustrative metrics, not guaranteed outcomes.