Case Study / Ecommerce
Ecommerce Paid Ads Optimization
Sample Project Format — an illustrative example of how we structure an engagement and the metrics we track.
The Challenge
An online brand was scaling ad spend with flat returns and no clear view of which campaigns actually drove profit.
Our Approach
We restructured the ad account, rebuilt conversion tracking, refreshed creative, and shifted budget toward profitable audiences and products.
Illustrative Results
What a successful engagement can look like.
Performance Trend
Conversion Funnel
Impressions
100%
Clicks
42%
Leads
11%
Qualified
6%
Customers
3%
Return On Ad Spend
+2.9x
Wasted Spend
-31%
Conversion Rate
+22%
Sample Project Format — illustrative metrics, not guaranteed outcomes.